Free Website Snapshot
A one-page scorecard with all 8 areas scored out of 10, your overall score out of 100, the biggest issue we found, and a count of every other finding.
Website audits · SEO · AEO · GEO · For Australian small businesses
We find what’s costing your business customers online. Then we fix it.
Era Digital is a Perth-based consultancy for small businesses across Australia. We audit your website, your Google rankings, whether you’re the answer people get to their questions, and whether AI tools like ChatGPT recommend you, show you exactly what’s costing you enquiries, then put the fixes in place. You work directly with the person doing the work, from first look to final fix.
Free · Scored within 2 business days · No logins or private data needed
The quiet leaks
Most small business websites look fine. They quietly lose customers.
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01
Prices conflict between pages, so visitors stop trusting what they read.
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02
The Book button is hard to find, and enquiries slip away before they happen.
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03
Google can’t find the business for its own name.
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04
ChatGPT recommends a competitor instead.
You’re busy running the business, so these problems go unnoticed for months. We find them and fix them, or go straight to the fix if you already know what you need. Every engagement starts with evidence, not guesswork, and every recommendation is ranked by what it’s costing you.
What we do
Everything your website needs to bring in customers.
Book a single service or have us handle the lot. Every service works on its own, so you can start with an audit or come straight to us for the work you already know you need.
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Website audits
Find out exactly what’s costing you customers, with every area scored, every fix ranked and a 90-day plan.
Get a free snapshot -
SEO and Google Business Profile
Page titles, site structure, local listings and reviews that help Google show you to the people searching for you.
Enquire about this -
AEO and GEO
Be the direct answer in Google’s answer boxes and voice search (AEO), and the business ChatGPT, Gemini and Google AI Overviews recommend (GEO).
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Websites and online booking
New or rebuilt Squarespace and Shopify sites, plus booking and enquiry forms set up to turn visitors into customers.
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AI automation and workflows
Automations for lead capture, replies, follow-ups and reporting that take hours of admin off your plate.
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Ongoing care and content
Monthly edits, blog posts, Google posts and review requests, so your website keeps bringing in work.
Enquire about this
SEO, AEO and GEO, explained
- SEO
- Ranking on Google. Showing up in Google’s results and on Google Maps when people search for what you do.
- AEO
- Being the direct answer. Appearing in Google’s answer boxes, People also ask and voice assistants like Siri, often with no click needed.
- GEO
- Being recommended by AI. Being named when ChatGPT, Gemini, Perplexity or Google AI Overviews write an answer.
One set of clear, consistent facts about your business feeds all three. We work on them together.
About Era Digital
Big-business experience. Small-business attention.
Era Digital was founded by Emily Rodman, an AI and business consultant with 12 years in eCommerce. Emily has scaled business operations globally, helped corporations and small business owners achieve rapid growth, and consults on AI for leading AI companies, agencies and independent projects.
That experience is built into how Era Digital works. We know what turns a visitor into a customer, how to build operations that scale, and how AI tools like ChatGPT decide which businesses to recommend. We also train teams on AI and build the automations and workflows that take admin off your plate, so the fixes keep paying off long after they’re done.
At Era Digital, the person who finds the problem is the person who fixes it. You work directly with them from first look to final fix, with no account managers, no handovers and no briefs lost between departments. Based in Perth, WA, and working with small businesses Australia-wide.
- 12 years in eCommerce
- Global operations scaling
- AI consulting and training
- Automation and workflows
Why Era Digital
Why not just hire an agency?
Agencies do good work, but most are built for bigger budgets and longer contracts. Here’s how working with Era Digital is different.
| Many agencies | Era Digital | |
|---|---|---|
| Who you deal with | An account manager who passes your brief to a team | The person doing your work, from start to finish |
| Where it starts | A proposal, often before anyone has looked closely at your site | Evidence first, with a free scored snapshot, then a detailed audit |
| Pricing | Quoted after a sales call | Every price published on this page |
| Commitment | Long retainers are common | No lock-in on projects. Monthly plans are 3 months, then month to month |
| Search | Often focused on Google rankings alone (SEO) | SEO, AEO and GEO together, so you rank on Google, become the answer to buyers’ questions and get recommended by AI tools |
| Reporting | Dashboards full of jargon | Plain English. Every finding comes with a screenshot and a fix |
Your audit fee counts. Book implementation within 30 days and the full audit fee comes off the price.
Services & pricing
Choose the help you need.
Not sure what’s wrong? Start with an audit. Already know what you need? Book any project or monthly plan directly. Every price is listed here, and the scope is agreed before work starts. All prices are in Australian dollars.
Audits
Find out what’s wrong
Website & Growth Audit
Your 8 scores explained, the five changes that matter most, desktop and mobile review, technology, content, SEO, AEO, GEO, booking journey, competitors, and an action plan with 90-day targets. Delivered as a PDF report in your brand colours, with a walkthrough call.
Audit + Strategy
Everything in the audit, plus keyword research, a 90-day content plan with 10 blog titles and a 90-minute working session.
Projects
Get it fixed or built
Quick Wins
Page titles, meta descriptions, alt text, URL fixes and redirects, favicon, GA4 and Search Console, Google Business Profile setup, layout and mobile fixes.
Growth Setup
Quick Wins, plus online booking with automated emails, up to 3 new or rewritten pages, schema, a rebuilt enquiry form and 10 directory listings.
Website Rebuild
A new Squarespace or Shopify site, up to 8 pages, copywriting, booking, an SEO, AEO and GEO foundation, and a training video.
Monthly plans
Keep it working
Care Plan
Up to 2 hours of edits, weekly Google Business Profile posts and a monthly one-page report.
Growth Plan
Care Plan, plus 2 blog posts a month, a review-request system and a quarterly strategy call.
AI Ops Partner
Automations for lead capture, auto-replies and reporting, plus content and operations support for businesses ready to scale.
Add-ons
Blog post $180 (4 for $650) · 2-page brochure or capability statement $450 · AI workflow automation from $750 · Ad-hoc work $120 an hour.
Terms
A 50% deposit starts each project, with the balance due on completion. The audit fee is credited in full against any implementation booked within 30 days. Monthly plans have a 3-month minimum, then monthly. No lock-in contracts on projects.
What you receive
A report you can act on, not a dashboard you have to decode.
Your free snapshot gives you the scores. The full audit shows you what’s behind each one and exactly how to fix it, in a clear PDF report of around 20 pages, styled in your own brand colours, followed by a walkthrough call.
01 · Executive summary
Your scores, area by area
Visual design
7/10
Clean, but slow to load
Mobile
5/10
Book button hard to find
Content
6/10
Prices differ between pages
Trust & safety
8/10
Great reviews, no team bios
SEO
4/10
Weak page titles
AEO & GEO
3/10
Not the answer, not named by AI
Booking
6/10
Works, but takes 4 steps
Tech & speed
5/10
Large images, 2 dead links
Your business · Website auditPage 2
01 · Executive summary
The five changes that matter most
- 1
Make one price true everywhere
Google shows one price, the checkout shows another.
- 2
Fix the titles Google reads
Every page should say what you do and where.
- 3
Put your address on every page
Footer address and phone, plus local business markup.
- 4
Add a Book button to the header
Sticky on phones, so booking is always one tap away.
- 5
Answer the questions AI tools get asked
Clear facts near the top of the homepage.
Your business · Website auditPage 3
05 · Design and mobile experience
Mobile: Readable, but booking is buried
High Book button is 3 screens down
Fix: Add a sticky “Book now” bar on phones.
Medium Menu links are too small to tap
Fix: Make every tap target at least 44px tall.
Medium Pop-up covers the first screen
Fix: Delay it, or move the offer into the page.
Your business · Website auditPage 8
13 · Action plan
What to do, and when
This week
Fix prices and page titles. Redirect dead links.
Next 30 days
Book button. Google Business Profile.
Next 90 days
Review requests. Monthly content.
Found on Google for your own name
Today NoTarget Yes
Dead links on your site
Today 5Target 0
Your business · Website auditPage 18
Inside every audit
- Executive summary and scores
- What’s working and what’s missing
- Who your website is for
- Technology and tracking
- Design and mobile experience
- Content and consistency
- Search engine optimisation (SEO)
- Answer engine optimisation (AEO)
- AI search (GEO)
- Content ideas that bring in customers
- Booking and conversion
- Getting found, channels ranked
- Competitors near you
- Action plan and 90-day targets
- Page-by-page inventory
Example pages shown with illustrative findings. Your report uses your business, your evidence and your brand colours.
How it works
From first look to steady growth.
The usual path starts with a free snapshot. You can join at any step.
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1
Get your free snapshot
Send us your website and we’ll score it across 8 areas within 2 business days. No logins or private data needed.
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2
Book a 15-minute call
We’ll go through the snapshot together and see if the full audit is worth it for you. No obligation. Book a time
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3
Get your full audit
A report in your brand colours with your scores explained, every finding rated by priority with its fix, and an action plan with 90-day targets. Then we walk you through it.
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4
We fix it, or you do
Use the plan yourself, or have us implement it with scope, price and timeline agreed upfront.
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5
Keep growing
A monthly plan keeps your site accurate, visible on Google and AI tools, and bringing in reviews and bookings.
Already know what you need? Skip the audit. Book a 15-minute call or send us an enquiry, and we’ll agree the scope and a fixed price before any work starts.
Who we work with
Owners and managers of small businesses who suspect their website isn’t pulling its weight:
- Allied health & wellness clinics
- Construction & trades
- Beauty & fitness studios
- Retail
- Hospitality
- Professional services
Common questions
No lock-in contracts, plain answers.
What does the free snapshot involve?
You send us your website and we score it across 8 areas within 2 business days, with no logins or private data needed. You get a one-page scorecard with your overall score out of 100, the biggest issue we found, and a count of every other finding.
Do I need an audit before you can help?
No. If you already know what you need, such as a new website, online booking, Google Business Profile setup or an automation, you can book that service directly. We’ll look at your current setup, agree the scope and confirm a fixed price before any work starts. An audit is the best place to start if you’re not sure what’s holding your website back.
How much does a website audit cost?
The Website & Growth Audit is $650, or $450 at the founding rate for our first 5 clients. Audit + Strategy, which adds keyword research and a 90-day content plan, is $950. The audit fee is credited in full against any implementation booked within 30 days, and the snapshot is always free.
What’s the difference between SEO, AEO and GEO?
SEO (search engine optimisation) is ranking in Google’s results and on Google Maps when people search. AEO (answer engine optimisation) is being the direct answer to a question, in Google’s answer boxes, People also ask and voice assistants like Siri, often with no click needed. GEO (generative engine optimisation) is being named and recommended when AI tools like ChatGPT, Gemini, Perplexity and Google AI Overviews write an answer. We cover all three, because one set of clear, consistent facts about your business feeds them all.
Why choose Era Digital over a digital agency?
Era Digital is founder-led by Emily Rodman, who brings 12 years in eCommerce and AI consulting, and you work directly with the person doing the work. Every price is published upfront, projects have no lock-in contracts, and every recommendation is backed by evidence you can check. Most small businesses need a clear diagnosis and a handful of well-chosen fixes, not a long retainer.
How long does it take?
Snapshots take 2 business days and audits 5 to 7. Quick Wins take about a week, Growth Setup 2 to 3 weeks, and a full website rebuild 4 to 6 weeks.
Which website platforms do you work with?
We audit any website, whatever it’s built on. For fixes we work in your existing platform, and for full rebuilds we use Squarespace or Shopify, so you can update the site yourself afterwards.
Do I have to sign a contract?
No lock-in contracts on projects. A 50% deposit starts each project, with the balance due on completion. Monthly plans have a 3-month minimum, then continue month to month.
Do you only work with Perth businesses?
No. We’re based in Perth, WA and work with clients Australia-wide. Audits, calls and fixes all happen remotely, so location makes no difference to what you get.
Start here
Get a free snapshot, or tell us what you need.
Not sure where to start? Send us your website and we’ll score it across 8 areas within 2 business days. It’s free, and no logins or private data are needed.
Already know what you need? Choose a service and tell us a little about it. We’ll come back with the scope and a fixed price.
Prefer to talk first? Book a 15-minute call. No obligation and no sales pitch.
Book a 15-minute call- Perth, Western Australia
- Working with clients Australia-wide
- Prices in Australian dollars